Disney's Smugglers Run X Fortnite
TEAM.
Disney Experience,
Lucas Film, Epic Games
Area.
Content, Design, Strategy
Year.
2026
Role.
Senior Product Designer
We were tasked with partnering with Epic Games to build a first-of-its-kind connected experience that bridges Disney Parks and Fortnite. Guests riding Millennium Falcon: Smugglers Run at Galaxy's Edge in both Disneyland and Walt Disney World can now carry their adventures directly into Fortnite through "Smugglers Gambit," connecting real-world park moments to digital gameplay and rewards. This marks the first time the attraction has extended beyond its physical walls into an interactive game universe.
As a Senior Product Designer @Disney Experience for the launch of Millennium Falcon: Smugglers Run x Fortnite, I managed visual design handoffs, complex user flows iterations, and fast-moving pivots with total ease, adapting quickly to keep the launch strictly on schedule. This took incredible partnership across Product, Design, Engineering, Marketing, Operations, Identity, Legal, Analytics, and our partners at Epic.
*During my time at Disney Experience Technology & Digital(DPEP), I worked on projects that I cannot disclose due to NDA restrictions. Please contact me for more information at soyoungleestudio@gmail.com
Create an opt-in screens that
clearly informs the Guest
Before Guests can enjoy the experience, they will need to “activate the mission” through a special opt-in screen. Park guests can accept a mission from Hondo Ohnaka in the Disneyland app or My Disney Experiences app before boarding, or in the Fortnite island.
Connecting in-park moments to gameplay
We designed complex user flows—combining storytelling, identity, and branding—to position this as Disney's first-ever expansion of a physical attraction into a virtual game world. Guests will be invited to link their Disney and Epic account and partake in a unique experience on the Millennium Falcon: Smugglers Run attraction.
Connecting in-park moments to gameplay
We designed complex user flows—combining storytelling, identity, and branding—to position this as Disney's first-ever expansion of a physical attraction into a virtual game world. Guests will be invited to link their Disney and Epic account and partake in a unique experience on the Millennium Falcon: Smugglers Run attraction.
From Brand Guidelines into Product
We developed a brand strategy including color palette, buttons, notifications, input label, background, photography, illustrations, tone of voice, motion principles, and assets to deliver Fortnite X Star Wars storytelling come to life.
Celebrating the launch 🚀
Project Bulldog team
This took incredible partnership across Product, Design, Engineering, Marketing, Operations, Identity, Legal, Analytics, and our partners at Epic, but it wouldn't exist without the designers who pushed through round after round of iteration and shifting direction with optimism and dedication.
Soyoung jumped in mid-stream and immediately became essential, taking on the visual design handoff, design updates, and fast-moving pivots with total ease. Her ability to step into a project already in motion and keep pace with the changes was instrumental to keeping this launch on track.