👋 Hello, I'm Soyoung. I'm a senior product designer with a deep passion for crafting brand experiences that deeply understand and resonate with users’ behaviors. Most recently, at Disney Experiences, I've led/contributed end-to-end digital experiences across core commerce and platforms. My recent work includes spearheading the HKDL 20th Anniversary, launching the first-ever connected experience bridging Disney Parks with Fortnite, shaping the MyDisney Profile and merchandise platforms, and directing app/web guides for major Disney Festivals & Events. Before Disney, I was working at Japanese corporate, @Hitachi.

🤓 I excel at bridging a brand's unique story and translating it into compelling digital experiences that resonate deeply with guests and global audiences. My experience leading high-impact initiatives at Disney Experiences on bridging physical park environments with digital gaming and commerce has given me invaluable insights into this process.

🚀 In addition to my design work, I enjoy collaborating with AI tools as a creative thought partner, using it to brainstorm fresh concepts, structure product specifications, and script engaging stories. I'm excited about constantly exploring new ways AI can enhance human creativity and design thinking.

☕️ I earned my master’s degree in Design from USC (Class of 2021), and I find great fulfillment in mentoring young creatives. Recently, I served as a panelist at UCLA’s Design Decoded conference and regularly volunteer with the USC Career Center, conducting virtual mock interviews and portfolio reviews for undergraduate and graduate students.

🏅 My individual work has been recognized with international awards, including Reddot, Spark Design Gold, A’ Design Award, UXDA, IDEA, IF Design Talent Award, and more.

🏓 Outside of work, you'll usually find me walking my dog, taking a barre class, or at the table tennis table.

Let’s connect and write the next episode together! Drop me a line at: soyoungleestudio@gmail.com