I’m a product designer focused on delivering innovative, visually captivating, and functional experiences that address real-world challenges. My goal is to create impactful, user-centered designs that deeply understand and resonate with users' behaviors and emotions in today’s digital culture. As a designer of both products and organizations, I foster environments that encourage growth mindsets, adaptability, customer-centric thinking, and curiosity.

I focus on creating connected experiences and design strategies, with experience across industries like data, software, and consumer products at companies such as @Hitachi Vantara, @Houzz, and @TH. My approach is rooted in creating meaningful, user-centered solutions that drive impact across diverse platforms.

With an MFA in Design from USC, specializing in interaction design and UX, I blend storytelling with functionality to craft digital artistry that resonates with today’s digital culture. For me, design is not just about building products—it’s about creating experiences that inspire adaptability and growth.

Outside of work, I channel my creativity through creative writing, painting, and doodling. I also love discovering new places, staying up-to-date with the latest tech, and staying active with pilates, ping-pong, and tennis.

Let’s connect! Drop me a line at: soyoungleestudio@gmail.com