Hello, I'm Soyoung(pronounced just like when people look so young!)
I currently design magic at Disney Parks, Experiences & Consumer Products, where our team focuses on crafting guest experiences across the parks ecosystem. My goal is to create guest-centered digital experiences that deeply understand and resonate with users’ behaviors and emotions within today’s digital culture. This includes websites and mobile apps for booking and managing reservations, discovering events, and campaigns that add an extra layer of magic for our guests.

I earned my master’s degree in Design from USC (Class of 2021). I was born in Seoul and spent my school years there, lived briefly in Dublin, Ireland, completed my first internship in Florence, Italy, and eventually moved to Los Angeles on my own—driven by big dreams.

As a designer of both products and organizations, I foster environments that encourage growth mindsets, adaptability, customer-centric thinking, and curiosity. Previously, I focused on creating connected experiences and design strategies, with experience across industries like data, software, and consumer products at companies such as @Disney, @Hitachi Vantara, @Houzz, and @TH. My approach is rooted in creating meaningful, user-centered solutions that drive impact across diverse platforms.

Outside of work, I channel my creativity through creative writing and content design, and I recharge by walking my dog at Discovery Park(in Seattle) or doing CrossFit.

Let’s connect! Drop me a line at: soyoungleestudio@gmail.com