As part of Disneyland's milestone 70th anniversary, the DCA Lunar New Year Festival served as a major strategic lever to drive guest attendance and boost Q2 performance. Celebrating the Year of the Horse, the 31-day limited-time festival (Jan 23 – Feb 22, 2026) required an immersive, culturally resonant digital experience that honored Chinese, Vietnamese, and Korean traditions while engaging both first-time and returning visitors. I've designed a comprehensive visual identity to bring Lunar New Year Festival, from our app to life.