Disney Profiles
Festivals & Events / Visual Design
Disneyland (DLR)
App Guidebook / Web
Designing Disney Profiles — An intuitive avatar selection experience where guests can discover and select characters that represent them. By combining effortless interaction with iconic storytelling, we transformed a standard functional task into a joyful, personalized moment of brand connection.
Browsing Characters within Categories
Guests can comfortably browse characters within a category without unintended interactions or loss of context.
Problem: Our current avatar selection presents over 100 avatars in one long alphabetical scroll, making it hard for guests to find or discover meaningful characters. Introducing intuitive categories—like franchise, theme, or popularity—will improve discoverability, personalization, and overall guest satisfaction.
Knowledge is Power
what we can unlock with back-end attribute tags. stronger search than match name. search by attribute or algorithmic mapping to related characters.
how audit get really interesting
what we can unlock with back-end attribute tags. stronger search than match name. search by attribute or algorithmic mapping to related characters.
Browsing Characters within Categories
Hypothesis: If we organize profile avatars using a clear, intuitive taxonomy—such as by franchise, character type, or popularity—then guests will be able to find and select avatars more easily, leading to increased engagement and overall satisfaction with the profile experience..
