Bluey's Best Day Ever Campaign

Brand Campaign/ Visual Design 

BBC Studios, Ludo X Disney

App Guidebook / Web

Bluey follows the adventures of a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her Dad, Mum, and four-year-old little sister, Bingo. Our goal is to make our webpage feel like 'Bluey’s Best Day Ever.' Every element is designed to project Bluey’s playful personality while remaining aligned with the Bluey Core Style Guide to ensure a cohesive experience.

TEAM.

BBC Studios, Ludo X Disney

Area.

Brand Campaign / Visual Design

Year.

2026

Role.

Senior Product Designer

Bluey follows the adventures of a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her Dad, Mum, and four-year-old little sister, Bingo. Our goal is to make our webpage feel like 'Bluey’s Best Day Ever.' Every element is designed to project Bluey’s playful personality while remaining aligned with the Bluey Core Style Guide to ensure a cohesive experience.


*During my time at Disney Experience Technology & Digital(DPEP), I worked on projects that I cannot disclose due to NDA restrictions. Please contact me for more information at soyoungleestudio@gmail.com


Bluey's Best Day Ever Campaign

Tiffany Corrada

Bluey Experience Page Team

Product Manager @Disney

Friends, the moment has come! It's been an absolute pleasure working with all of you. Cheers to you all, great work!! 

Sam Emily

Bluey Experience Page Team

Software Engineer @Disney

Such a pleasure to work with you all ! This is so exciting. Our clouds are looking great.

Pedro Santiago

Bluey Experience Page Team

Project Manager @Disney

Crikey, mates it's LIVE!! It's been an absolute pleasure working with all of you. Cheers to you all, great work!! 

© 2026 SOYOUNG

© 2026 SOYOUNG

© 2026 SOYOUNG