Bluey's Best Day Ever Campaign

Brand Campaign/ Visual Design 

BBC Studios X Disney

App Guidebook / Web

Bluey follows the adventures of a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her Dad, Mum, and four-year-old little sister, Bingo. Our goal is to make our webpage feel like 'Bluey’s Best Day Ever.' Every element is designed to project Bluey’s playful personality while remaining aligned with the Bluey Core Style Guide to ensure a cohesive experience.

© 2026 SOYOUNG

© 2026 SOYOUNG

© 2026 SOYOUNG