TEAM.
Design & Creative
Tools.
Figma
Year.
2020
Role.
UX Designer
I interned with the TH Experiential Design & Creative team, where I contributed to designing unique digital events for over 20 clients, including McDonald’s, Bayer, Capital One, Carters, La Roche-Posay, Monat, Olly, Makanai, Kimberly Clark, Ouidad, Benefit, Carters, and Colgate.
During my 4-month internship in the fall, I had the opportunity to work on various projects simultaneously. The primary goal was to design virtual events that allowed users to explore virtual environments and engage in interactive experiences. I conducted research on VR applications and applied design thinking and prototyping techniques. This experience pushed me to understand user experience flows in live projects and effectively manage multiple projects at once.
Escape from Kidney Island
Client: Bayer
Role: Wireframes, UI Kit, User Flow, Storyboard, Illustraion
Escape from Kidney Island was an exciting project I developed for Bayer Pharmaceuticals to engage attendees at their virtual conference for the launch of a new kidney drug. To drive awareness around this groundbreaking product, we created an interactive, educational game. The "Escape Kidney Island" game allowed players to choose an avatar and earn points by answering a series of questions focused on educating them about the dangers of kidney disease and the life-saving potential of the new drug. The gamified experience was well received, leading to an internal tournament and a global rollout to Bayer’s 100,000 employees.
How can we help clients understand kidney disease and Bayer's new drug?
We created an interactive game that educates users about kidney disease and Bayer's drug in a fun, engaging way.
Understanding virtual conference challenges and enhancing engagement
During the COVID-19 pandemic, the Bayer Medical Conference shifted to a virtual format. My initial focus was identifying common engagement issues in virtual events, where participants often become disengaged or distracted, causing a loss of focus on key content.
Building an Engaging Educational Experience for Bayer
The design process for Bayer’s application began with storyboarding and mapping out user flows. Through brainstorming sessions, our team conceptualized "Kidney Island" and divided it into three interactive zones focused on chronic kidney disease: Inflammation Mountain, Blood Pressure Pond, and Fibrosis Forest, along with High Glucose Quicksand. These zones encouraged exploration and engagement, creating a gamified experience that motivated users to learn. The final product was launched on the App Store, providing an immersive educational experience.
Understanding the Brand and the Topic
My first step in the design process was to understand Bayer’s Brand Guidelines and identify design components I could leverage. I incorporated colors that aligned with Bayer’s color system, specifically using a dark blue tone, and collaborated with the client to ensure the design was consistent with their visual assets and website.
The second step involved conducting research on kidney disease to ensure our game content was both relevant and accurate. I identified the top three causes of chronic kidney disease: inflammation, elevated blood pressure, and high blood glucose levels. This informed my concept of a kidney-shaped island, divided into three regions: Inflammation Mountain, Blood Pressure Pond, and High Glucose Quicksand.
Understanding Bayer community
The target audience consisted of approximately 100 attendees from the Bayer community, including individuals interested in learning about Bayer's new drug and those with medical expertise.
Game Concept Development
To design the game application, I focused on the entry points within each game session. I created three regions on the kidney-shaped island, where each entry point led to a distinct part of the game.
Kidney Island Game
Guided Onboarding Experience: Designed a visually engaging onboarding process with friendly illustrations, guiding users through the app’s features and how to navigate the game.
Illustration: Created vibrant visuals for the three key regions of Kidney Island—Inflammation Mountain, Blood Pressure Pond, and High Glucose Quicksand.
Trivia: Integrated educational trivia questions within each region, providing users with valuable information about kidney disease and the new drug.
Reward System: Developed a points-based reward system, motivating users to complete challenges and reinforcing their learning experience.
McDonald’s OTP Conference
Client: McDonald
Role: Wireframes, UI Kit, User Flow, Storyboard, Illustraion
The COVID-19 pandemic shifted in-person events to virtual platforms, making it difficult to engage with the tech community. In response, I worked with the team to create an immersive virtual conference for McDonald’s, designed to engage attendees from the safety and comfort of their own homes. The virtual experience included live chats, panel discussions, trivia, and breakout rooms where participants could interact and learn more about McDonald's products.
I led the design of the illustrations, user interface (UI), and layout for the project, ensuring that the virtual platform was visually engaging and easy to navigate. The goal was to create an interactive space where attendees could explore McDonald's offerings, participate in live discussions, and stay connected throughout the event.
Benefit Bene-Factory
Client: Benefit
Role: Storyboard, Illustration, Concept Development
For this project, our team developed an engaging storyline for the Magnet Lash Bene-Factory, aiming to immerse users in a unique journey. The narrative took participants on an adventure to the Magnet Lash Bene-Factory located at the Earth’s core. To bring this concept to life, we created a custom digital event that featured animation, motion graphics, and a dynamic logo design, providing an interactive and visually captivating experience. The goal was to make users feel fully involved in the story, enhancing both engagement and brand connection.
Colgate Optimism Project
Client: Colgate
Role: Storyboard, Illustration, Concept Development
Our team designed an illustration that aligns with Colgate’s visual identity while appealing to their target audience—the millennial generation. We began by thoroughly reviewing Colgate’s brand guidelines to ensure consistency with their established look and feel. After exploring Colgate’s Optimism Project, we conceptualized a design featuring a speech bubble inspired by their flagship product, toothpaste. This design served as a guide for event attendees, leading them through the waiting and concluding segments of the event in an engaging and cohesive way.
Some other client projects I contributed to…
Takeaways
Collaborate with world-class brands at the Design Agency
Design and Creative Team is a team composed of a Creative Director, Senior Designers, Event Coordinator, and Design interns. I had a pleasant time during this internship with my team, and get opportunities to participate in a world-class brand’s virtual conference and interactive experiences. Through this experience, I learned how to design digital products in an educational and conceptual way, as well as focusing on each client’s visual identity, and brand assets.
Managing multiple projects at once
By working in the design & creative team, I stretched myself to understand how user experience flow looks like in a live project, and manage multiple projects at once.
Embrace the adventure
During my internship, I met inspiring individuals who pushed and guided my growth. I initially thought I would focus solely on honing my ux skills, but I also found opportunities to develop my soft skills, including confidence, communication, and leadership. I proactively led conversations, updated stakeholders, and articulated clear viewpoints.
